What kind of digital footprint do you have?

Today’s gamers are showing more interest in connecting online with each other than ever before. They’re eager to share their thoughts on social media and actively search for similar content. They want to engage with games and media that reflect their interests.

Gamers also want to know what others are playing, shared tastes, and what they think about certain games. It’s important to understand the value of your game’s digital footprint, as well as maintaining a strong social media presence in the video games industry.

Social Media Presence

Most games have some form of social media presence. However, it’s not limited to Facebook, Twitter, Instagram, Tiktok, or YouTube. Even blogs (like this one) are part of the digital landscape!

As a developer or publisher, having a strong digital presence keeps your game in players’ minds. It also gives the public a chance to interact with designers, publishers, and developers. This opens the door to more networking opportunities and, potentially, new partnerships.

People today want to feel connected, especially after the recent pandemic. Providing a space for them to connect through shared interests is an excellent strategy for any business.

Why Your Game’s Analytics Matter

Your game’s analytics—such as sales, social media reach, and community activity—play a major role in your brand’s value. Digital success can be as impactful as tangible results. Based on the data and A/B testing we’ve done, we know that a game’s brand value grows or shrinks depending on how well it engages its audience in the digital domain.

How Infernozilla Can Help

So, where does Infernozilla come in? Imagine a fractional team of marketing experts ready to help you take your game to the stars! Whether you’re a one-man indie studio or a full-blown AAA production, we’ve got you covered!

We’ll handle community nurturing, maximize your project’s reach across social media, and organize events for your community. Plus, there’s so much more we can offer.

Let’s Talk

How about you shoot us an email? We’d love to chat about your current digital footprint and how we can help improve it!

Ruben
Social Media Manager at Infernozilla