What kind of digital footprint do you have?

Today’s gamers are showing more interest in connecting online with each other than ever before. They will eagerly announce their interest in games on social media and actively search for similar content from others that suit their interest.

They also want to find out what others are playing, and what they think about certain games, particularly those who have already shown similar tastes in gaming as themselves. It is important to understand both the value of a game’s digital footprint, as well as the importance of maintaining a social media presence in the video games industry today.

Most games have a social media presence but are not limited to Facebook, Twitter, Instagram, or even their own blog (Yes, kinda like this blog)!

As a developer studio or publisher, having a strong digital presence can draw in players by staying at the forefront of their minds. It also allows the public to interact with the designers, publishers, and developers, allowing for more networking opportunities and perhaps even new partnerships. Folks today want to feel connected with others, especially in times of the recent pandemic, and offering a space for those to be connected through common interest is a great way to proceed for any business.

Your game’s online-specific analytics, including sales, reach on social media, community activity, etc., affect your brand value on a digital scale as much as it could in a “tangible form”. Specifically, based on commonalities we have seen and A/B testing, a video game’s brand value will grow or shrink based upon their audience’s interest, and engagement within the digital domain.

So where does Infernozilla come into play? Imagine a self-service buffet of marketing experts ready to work with you on a case-by-case basis. From a one-man-army indie studio to full-blown triple AAA productions, we got you covered! We’ll handle the community nurturing, maximize the reach and potential of your project across social media, organize events for your community, and so much more!

So how about you shoot us an email, and we would be happy to chat with you more about what your current Digital Footprint looks like.

Ruben
Social Media Manager at Infernozilla